What is SEO? Why is SEO important?
SEO helps to get your web page to appear in a search engine result page for the particular keyword. SEO brings credibility with people looking for your product or services. It builds the foundation for your digital marketing and helps you with organic traffic. Organic traffic accounts for almost 70% of traffic to any site. Without proper strategies, this traffic could be impacted and it could cause your paid campaigns to be less effective or even more expensive.
SEO NEEDS TO BE INCLUDED IN THE SAME PORTFOLIO AS YOUR PAID PPC CAMPAIGNS.
What is local search marketing?
Local Search Is Another Key Channel Within Your SEO Strategies
Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. For a more formal definition, local search marketing is a form of search engine optimization that helps local businesses show up in relevant local searches.
Why Local Marketing?
DMA’s local marketing is focused to ensure your business information is always where it matters most . . . in front of your consumers:
- On-page local optimization
- Quality local links and citations
- Enhanced local search engines profiles
- Enhanced Profiles on local & hyperlocal directories