What does digital marketing include?

Digital Marketing includes SEO, PPC, Amazon Ads, Social Media Ads, Email Marketing, Display Ads, Native Ads. It focuses on branding, lead gen, and remarketing campaigns-reengage the visitors who didn’t convert the first time. A fully integrated marketing strategy focuses on the customer journey and the purchase funnel-Awareness/Branding, Intent/Consideration, and Purchase (bottom of the funnel).

What is digital marketing?

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

What's a digital marketing agency?

A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game. Digital marketing focuses on brand-development and lead-generating campaigns. It is more transparent and data analytics-driven than traditional advertising.

How does a marketing (digital) agency work?

Marketing companies can help your business develop a marketing strategy, plan and manage campaigns, or provide specific services, such as inbound marketing and branding campaigns, or market research. The focus is on your targeted market, relevant keywords for your business and services, and A/B testing.

Why digital marketing?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is. They control 70% of the digital marketing ecosystem and your relevancy on those platforms is very important.

What is SEO? Why is SEO important?

SEO helps to get your web page to appear in a search engine result page for the particular keyword. SEO brings credibility with people looking for your product or services. It set’s the foundation for your digital marketing and complimentary to your campaigns like PPC.

What are some examples of digital marketing?

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing

How do I choose a digital marketing agency?

  1. Determine your company’s marketing needs and goals
  2. Find your Unique Selling points
  3. Know your Competition
  4. Find an agency that meets your needs
  5. Do your background research
  6. Ask the right questions
  7. Send a ‘request for proposal’ (RFP)

What are Digital Marketing Solutions?

Digital Marketing is all about advertising your products or services through digital channels such as websites, search engines, email, social media or mobile devices. Digital Marketing solution simplifies your marketing needs and helps you connect with your audience worldwide.

What is the biggest Search Engine?

Google Search and YouTube are the biggest Search Engines followed by Bing.  Google gets about 70% of search traffic.  It is the most important space or real estate in the world of digital marketing

What are the benefits of Digital Marketing?

Build a Brand, Online Presence, and Increase High-quality traffic. It is data and analytics-driven which makes the campaigns more transparent and accountable–you cannot hide behind the data.